神说，要有光。于是便有了光。
... ...
然后，就有了莱卡。
【Leica ＝ Passion and Perfection for Creating Better Images】
Leica: that means best German Engineering and a special culture of the picture. Our eyes have the greatest influence over how we perceive and understand our world. Leica has a long history of focusing on perception and has developed innovative instruments that afford a unique seeing experience. The result is a renowned series of cameras and lenses, not to mention projectors, and a superb range of sport optics including high-aperture and laser rangefinder binoculars, and spotting scopes. These products expand the natural limits of perception when the distance is too great or the light too weak and open up new dimensions for human vision and insight. The optical performance in unmistakeable--Leica quality is in a class by itself - both in analog and digital capture modes.
【Focus on the essential】
In today's market, many products attempt to attract buyers with countless features and unusual forms. Almost anything is possible. But it is often the things that appear simple which prove to be the most difficult to attain. For Leica, the focus is first and foremost on the needs of the user. Innovations are never ends in themselves but are always the result of countless discussions with and feedback from users. Leica products are designed from the ground up as tools for creating completely unique visual experiences - nothing more and nothing less. It is this focus on the essential that lies at the heart of the fascination inspired by the Leica brand.
