PMA 2009: Samsung has today officially unveiled its new 'hybrid digital camera' system, in the shape of the NX series. Similar in concept to Micro Four Thirds but using a larger APS-C sensor, this new system is designed to combine the performance and quality of an SLR with the convenience and portability of a point and shoot. By replacing the mirror box and optical viewfinder of an SLR with an electronic viewfinder, the NX series is designed to allow smaller and lighter bodies and lenses. The first model of the NX series will be available in the second half of 2009.
SEOUL, KOREA – March 2, 2009 – Samsung Digital Imaging Co., Ltd. used PMA 2009 as the global launching pad for the NX Series, the company’s revolutionary new family of hybrid digital cameras. A new concept digital camera, the NX Series offers the performance and image quality of a DSLR and the portability and convenience of a compact point-and-shoot. With the NX Series, Samsung will become a global leader in the new hybrid market.
Samsung’s new NX Series bridges the gap between a DSLR and compact point-and-shoot digital camera by combining the benefits of both in one new model. Like conventional DSLRs, the NX Series utilizes an APS‑C sized image sensor providing a much larger surface area to gather light and produce higher-quality images than comparable digital camera systems. Unlike a DSLR, the NX Series does not feature a mirror box and employs an ultra-precise Electronic Viewfinder (EVF).
The use of an EVF has allowed Samsung engineers to significantly reduce the size and weight of the new camera system by decreasing the distance between the lens and image sensor (flange back) by approximately 60% compared to traditional DSLRs. In addition to utilizing the EVF, consumers can also take advantage of the camera’s Live View functionality to frame their shots on the NX Series’ high‑resolution screen.
Samsung has recently intensified its focus on the digital imaging market and established a separate company dedicated exclusively to digital imaging in Samsung Digital Imaging Company. The new company was formed to focus on the development of its digital still cameras around world’s first and best in class features, design, and easy-to-use interfaces, and will work towards achieving the company’s stated goal of becoming the world’s leading digital imaging company.
“We estimate that the hybrid digital camera market will be over 20% of the global digital still camera market by 2012,” said Sang-jin Park, CEO of Samsung Digital Imaging Company. “With the release of the NX Series, a digital camera that combines the strengths of a DSLR and compact digital camera, Samsung Digital Imaging will become a global leader in the new hybrid digital camera market and achieve the company’s goal to become the global leader in the digital camera market by 2012.”
Samsung Digital Imaging Company also creates a much more efficient vertical alignment between related Samsung affiliate business units including semiconductor, LCD panel and consumer electronics. This new vertical alignment will create competitive advantages for Samsung by fostering greater collaboration between Samsung affiliate business units and allowing the company to develop and deliver highly-innovative digital imaging products that set the standard for the industry, including the newly unveiled NX Series.
The first model of NX Series will be available in the second-half of 2009.韩国首尔- 2009年3月2日-三星数码影像有限公司,用于物业2009年为全球的跳板的NX系列,该公司的革命性的新的家庭混合数码相机。新概念数码相机,提供了NX系列的性能和图像质量的数码单镜反光相机和便携性和方便紧凑对准就拍。与NX系列,三星电子将成为全球领先的新型混合市场。
三星的新NX系列桥梁之间的差距相机和紧凑点和拍摄的数码相机相结合的好处,在一个新的模式。像传统的数码相机,采用了NX系列的黄芪多糖碳大小的图像传感器提供了一个更大的表面积来收集光线和生产更高质量的图像相比,数码相机系统。不同相机的NX系列不具备的反光箱和员工的超精密电子取景器( EVF ) 。
使用EVF使三星工程师大大减少尺寸和重量的新的摄像系统通过减少之间的距离镜头和图像传感器(法兰回)约60 % ,相比之下,传统的数码相机。除了利用EVF ,消费者还可以利用相机的实时查看功能,他们的镜头,画面上的NX系列,高解析度的屏幕。
三星最近已加强了其专注于数码影像市场,并设立了一个独立的公司专门为数字成像在三星数码影像公司。新公司的成立将重点放在发展其数码相机在世界上第一个和一流的功能,设计和易于使用的界面,将努力实现公司的目标是成为世界领先的数码影像公司。
“我们估计,混合数码相机市场将超过20 %的全球数码相机市场到2012年,说: ”相进公园,三星公司首席执行官数码影像公司。 “释放的NX系列,数码相机的优势相结合的数码单镜反光相机和袖珍数码相机,三星数码影像将成为全球领先的新型混合数码相机市场,并实现公司的目标是成为全球领先的数码相机市场,到2012年。 “
三星数码影像公司还创建了一个更有效的垂直对齐三星子公司之间的相关业务单位包括半导体,液晶面板和消费电子产品。这种新的垂直排列将创造竞争优势,促进更大的三星之间的合作,三星子公司业务单位,并允许该公司开发和提供高度创新的数码影像产品,确定了标准的行业,包括新推出NX系列。
的第一个模型NX系列将在今年下半年到2009年。