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日本:春节是日本以前最盛大的节日,每家用松柏装饰房屋,除夕晚上全家人围着火炉守岁。午夜时寺院响起108声钟声,第二天互相拜年。在日本,新年时有一种叫“福袋”的商品。所谓福袋,就是装着商品的不透明的袋子。福袋有很多种,化妆品、服装、生活杂物、电器,总之能装进袋子里的都行。价钱从1000日元到上万日元不等。由于非常受欢迎,福袋往往年前就开始预售。同样是商品,为何福袋如此受欢迎呢?原来,福袋非常超值,一个千元的福袋里,往往标价千元左右的商品就有三四件;有时一个两万日元的福袋里,有价值三四万日元的数码相机也说不定。这样一来,买福袋又给人一种新年中大奖的感觉。当然,如此超值的福袋只是少数,但一想到可能会中大奖,而且至少也会物有所值,消费者自然会争相抢购了。对商家而言,这种销售方式比起普通的促销来,效果大不相同。一般的促销是消费者来选购商品,买几件要消费者说了算,而装在福袋里的东西是看不见的,商家可以自由搭配。对消费者来说,福袋实在是物美价廉,据说日本女性很少有人能抵御福袋的诱惑,况且福袋这个名字也是很有吸引力的。大过年的,谁不想带着福气回家呢!Japan:Chinese New Year that day originally before the largest festival, each household-use loose cypress decorate house, the whole family rounded to catch fire a heat of bringing in the new year New Year‘s Eve evening.The during the midnight monastery rings out 108 bells and make New Year‘s visit each other on the second day.At Japan, New Year‘s Day have a kind of merchandise which calls "blessing bag".The so-called blessing bag is the opaque bag which packs a merchandise.The blessing bag contains a lot of kind, cosmetics, clothing, life miscellaneous articles or objects, electric appliances, in fine can pack into the all go of the bag inside.The price doesn‘t wait from 1000 yens to around ten thousand yens.Because very popular, blessing bag usually the year ago start prepare to sell.Similarly merchandise, why be the blessing bag thus popular?Originally, the blessing bag is very over-valued, a thousand dollar inside of the blessing bags, usually the marked price 1000 dollars or so merchandise have 34;Sometimes 1 the inside of the blessing bag of 20,000 yens, the digital camera which has already been worth 3410000 yens also perhaps.By so doing buy the felling that the blessing bag hits the jackpot to person‘s a kind of New Year‘s Day again.Certainly, the thus over-valued blessing bag is just minority, but at the thought of may hit the jackpot, and at least would also the thing have a value and the consumer nature will vie with each other in rushing to buy.To company‘s house, this kind of sale method compares with common promotion and the effect isn‘t greatly same.The general promotion is a consumer to come to shopping goods and buy several piece to want the consumer said that calculate, but packing is unseen in the thing in the blessing bag and company‘s house can freely match.To consumer, the blessing bag is really of good quality but inexpensive, it is said that Japanese female and few someone can resist the come-on of blessing bag and besides blessing bag this name also is to have much of an attraction.Be stronger than a year, who don‘t think that taking a luck go home!